Turn Your iPhone into a 3D Product Studio (Doly App)

Create stunning 3D product videos directly from your iPhone with the Doly app. Showcase your products in a whole new way and boost your sales. Download Doly and turn your iPhone into a 3D product studio today!

Doly, an innovative 3D capture application developed by the French startup Animl, is poised to revolutionize the e-commerce landscape. This cutting-edge app is designed with a clear objective in mind: to simplify the creation of 3D models and videos, making these advanced marketing tools accessible to a broader range of e-commerce sellers and marketers.

By leveraging the power of smartphones, particularly the iPhone, Doly democratizes the process of generating high-quality 3D content, which has traditionally been a complex and resource-intensive endeavor.

The conventional methods of creating 3D models and videos often require specialized equipment, extensive technical knowledge, and significant time investment. This has long been a barrier for many small to medium-sized businesses that may not have the resources to invest in such technologies.

Traditional video creation, on the other hand, while more accessible, lacks the interactive and immersive qualities that 3D content offers. This gap in the market is precisely what Doly aims to address.

By utilizing advanced algorithms and the sophisticated camera capabilities of modern iPhones, Doly streamlines the 3D capture process. Users can easily scan products and generate detailed 3D models directly from their mobile devices.

These models can then be seamlessly integrated into engaging 3D videos, providing potential customers with a richer, more interactive shopping experience. This not only enhances product presentation but also has the potential to significantly boost conversion rates and customer satisfaction.

Doly’s user-friendly interface and robust functionality make it a powerful tool for e-commerce professionals looking to stay ahead of the curve. By removing the traditional barriers associated with 3D content creation, Doly empowers businesses of all sizes to leverage the benefits of advanced visualization technologies.

This innovation represents a significant step forward in making immersive, high-quality e-commerce content more widely available and easier to produce.

How Doly’s 3D Capture Technology Works

Doly’s innovative 3D capture technology leverages the capabilities of your iPhone to transform the way e-commerce businesses present their products. The process is straightforward, designed to be user-friendly while delivering high-quality results.

To begin, users simply point their iPhone camera at the product they wish to capture. By moving around the object and taking multiple images from various angles, the app gathers a comprehensive set of still images. This step is crucial as it ensures that every aspect of the product is captured in detail.

Once the images are collected, the app seamlessly sends them to a cloud-based server. Here, the real magic happens through a sophisticated reconstruction pipeline. The technology at the heart of this process is Gaussian splatting, a method that plays a significant role in creating lifelike 3D models.

Gaussian splatting involves distributing Gaussian functions across the surface of the object to reproduce its shape and texture accurately. This method is efficient and effective, offering a robust foundation for generating realistic 3D representations.

Another critical component of Doly’s technology is the use of Neural Radiance Fields (NeRF). NeRF is a cutting-edge technique in the field of computer vision and graphics, which allows for the creation of high-fidelity 3D scenes from 2D images. By employing NeRF in conjunction with Gaussian splatting, Doly’s system can enhance the depth, lighting, and texture details of the captured product, resulting in a model that closely mirrors the real-world object.

The combination of these advanced technologies ensures that the final output is not only visually appealing but also highly accurate. This high level of detail and realism provides consumers with a better understanding of the product, thus enhancing their shopping experience.

By making the capture process intuitive and integrating sophisticated reconstruction techniques, Doly is setting new standards in the realm of 3D product visualization for e-commerce.

Features and Use Cases of Doly

Doly is revolutionizing the landscape of e-commerce by providing a suite of features that extend well beyond basic 3D capture. One of its standout offerings is an extensive template library, which allows users to seamlessly integrate their 3D models into a variety of scenes. This library includes options ranging from simple product rotations to more intricate marketing setups, ensuring that users can create professional-grade videos tailored to their specific needs.

For e-commerce companies and online sellers, Doly offers a unique value proposition. Traditionally, producing high-quality product videos has required significant investments in studio space and professional equipment. However, with Doly, users can achieve comparable results using only their iPhone. This democratization of technology enables even small businesses to compete on a level playing field with larger enterprises, enhancing their marketing capabilities without the associated costs.

Another noteworthy feature is the option for users to purchase and download their created videos. This is particularly beneficial for e-commerce platforms looking to enhance their product listings with dynamic, engaging content. By incorporating 3D product videos, sellers can provide potential customers with a more immersive and interactive shopping experience. This not only helps in capturing attention but also in conveying detailed product information more effectively.

In addition, Doly’s user-friendly interface ensures that even those with minimal technical skills can navigate the platform with ease. The intuitive design allows for quick adjustments and customizations, making it accessible for a wide range of users. Whether you are a seasoned marketer or a small business owner new to the digital space, Doly provides the tools needed to create impactful product videos effortlessly.

Doly’s features are designed to cater to the evolving needs of the e-commerce industry. By providing a cost-effective solution for creating high-quality 3D product videos, Doly empowers users to enhance their online presence and engage with customers in innovative ways.

The Founders, Funding, and Future of Animl

Animl was founded by Rémi Rousseau and Pierre Pontevia, two visionary entrepreneurs with extensive backgrounds in VR and 3D technology. Rousseau, a seasoned expert in augmented reality, has previously led successful projects that redefined user interaction with digital content.

Pontevia, on the other hand, brings a wealth of experience from the gaming industry, having developed immersive experiences that pushed the boundaries of 3D visualization. Together, their combined expertise has positioned Animl at the forefront of technological innovation, particularly with their latest product, Doly.

The journey to bring Doly to market has been financially supported by a robust funding initiative. Animl successfully raised $2 million in seed funding, a testament to the confidence investors have in their vision. Key contributors to this funding round include Adjacent, Kima Ventures, and an array of angel investors who recognize the transformative potential of Doly. These funds have enabled Animl to accelerate development, refine their product, and prepare for a broader market launch.

As Doly continues to evolve, its implications for the e-commerce sector are profound. The technology allows users to create high-quality 3D product videos using just an iPhone, making it accessible and efficient for brands of all sizes.

Big brands and e-commerce professionals are likely to adopt this technology to enhance their marketing and sales campaigns, providing customers with a more interactive and engaging shopping experience. The ability to present products in a more dynamic and realistic manner could significantly boost consumer confidence and conversion rates, setting a new standard in online retail.

Looking ahead, Animl’s focus will likely be on expanding the capabilities of Doly, integrating more advanced features, and exploring partnerships with major e-commerce platforms. The future of Animl, under the guidance of Rousseau and Pontevia, promises to continue revolutionizing the way products are showcased and sold online.

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Turn Your iPhone into a 3D Product Studio- FAQ

What is Doly?

Doly is a mobile app that lets you create 3D product videos directly from your iPhone.

How does it work?

Doly uses your iPhone’s camera to capture multiple images of your product from different angles. It then utilizes cloud-based processing and a technology called Gaussian Splatting to transform these images into a 3D model and generate a product video showcasing the product in 3D.

What kind of products can I use Doly with?

Doly works best with physical products of various sizes. It’s ideal for showcasing clothing, accessories, electronics, toys, and more.

Do I need any special equipment besides my iPhone?

No, Doly works entirely on your iPhone. However, a well-lit environment and a stable surface for your product are recommended for optimal results.

How long does it take to create a 3D product video with Doly?

The capture process takes just minutes, depending on the number of images needed. Processing time can vary but typically happens in the cloud and won’t require you to wait on your phone.

What editing options does Doly offer?

Doly may offer basic editing options within the app, such as adding music or changing the background. It’s best to check the app description for specific details.

Is Doly free?

There might be a free trial or limited free plan available. Doly likely offers paid subscriptions with additional features like higher resolution videos or batch processing.

Where can I learn more about Doly?

You can find more information about Doly by searching for the app on the App Store or visiting the developer’s website (if available).